WATCH ME
Our team developed a campaign for Buick, launched during March Madness 2022 and 2023, with the goal of increasing viewership of women’s sports and empowering women. By highlighting the stark contrast in media coverage between women’s and men’s sports, we pushed the envelope—not just telling, but showing the disparity. These campaigns made a significant impact, driving not only strong engagement but also real change.
ORGANIC SUPORT
Between game updates, we shared organic posts highlighting young women and girls excelling in their sports. By calling for fan submissions, we were able to celebrate our own community, showcasing their achievements and amplifying their greatness.
EMOJI
Throughout the campaign, we launched a custom Twitter emoji activation. To best represent an athlete within the platform’s small-scale format, we chose a design of a woman raising a trophy for maximum clarity. We encouraged both athletes and fans to use the emoji alongside the signature hashtag #SeeHerGreatness, amplifying the message and visibility of women’s sports.
DIGITAL STICKERS
Beyond the custom Twitter emoji, we wanted to extend its reach across other social platforms. To do this, we created digital stickers that athletes and fans could use in social posts, text messages, or even overlay on their own images, making it easy to share and amplify the message.
#SeeHerGreatness 2.0
Building on the massive success of #SeeHerGreatness, we shifted our focus to increasing viewership. After spotlighting the lack of media coverage the previous year, we ensured fans knew exactly when and where to watch the games, making it easier than ever to support women’s sports.
BRAKE THE FRAME
Why be boring when you can grab the audience’s attention? Partnering with five top athletes, we leveraged the popular jump scare effect—where something suddenly flies toward the camera—to create a screen-break video that literally shattered the divide, making for an unexpected and engaging moment.
